ARTICLES from jibberjab.digital

Unlocking Success with Content Marketing

Unlocking Success with Content Marketing

Content marketing is no longer a 'nice to have', but a crucial part of a successful marketing strategy. When executed well, content marketing can build trust, generate leads, and convert prospects into customers. Creating high-quality, relevant content positions your...

Leveraging LinkedIn’s Publishing Platform for Visibility

Leveraging LinkedIn’s Publishing Platform for Visibility

LinkedIn, with its business-oriented user base, offers a powerful platform for sharing professional insights and expertise. Leveraging LinkedIn's publishing platform can significantly boost your visibility and position you as a thought leader in your industry. Start...

Creating Viral Content: The Do’s and Don’ts

Creating Viral Content: The Do’s and Don’ts

The allure of viral content is irresistible to businesses. It promises massive reach, brand recognition, and customer engagement at an accelerated pace. However, creating viral content requires a clear understanding of what resonates with your audience and what falls...

Understanding Facebook Analytics

Understanding Facebook Analytics

Facebook Analytics serves as an indispensable tool for businesses seeking to maximise their social media return on investment. By understanding and interpreting these metrics, businesses can align their content strategies to what works best for their audience and...

Twitter Micro-Blogging for Business

Twitter Micro-Blogging for Business

Twitter, the powerhouse of micro-blogging, offers a unique platform for businesses to engage with customers, enhance brand visibility, and monitor industry trends. One of the greatest advantages of Twitter is its real-time nature. It enables businesses to share timely...

Google My Business for Local SEO

Google My Business for Local SEO

Local SEO is crucial for businesses looking to attract customers in their vicinity. One of the most effective tools for enhancing local SEO is Google My Business (GMB). GMB is a free tool that allows businesses to manage their online presence across Google, including...

Instagram Reels: The New Video Marketing Tool

Instagram Reels: The New Video Marketing Tool

Instagram Reels are an exciting addition to the content marketing tool belt, offering businesses a fresh and dynamic way to connect with audiences. Similar to TikTok, Reels allows users to create short, engaging videos, complete with a plethora of creative editing...

Why Consumers Love Podcasts: A Deep Dive

Why Consumers Love Podcasts: A Deep Dive

Podcasts have seen a significant surge in popularity in recent years, and for good reason. They offer a unique blend of entertainment, education, and convenience that appeals to today's busy consumers. One of the key attractions of podcasts is their versatility....

Backlink Building: A Key SEO Strategy

Backlink Building: A Key SEO Strategy

Backlinks, which are links from other websites to your own, are a critical factor in search engine optimisation (SEO). They signal to search engines that your content is valuable and trustworthy, leading to higher rankings on search engine results pages. One of the...

Best Practices for Successful Blogging

Best Practices for Successful Blogging

Blogging is an invaluable tool for businesses seeking to enhance their online presence, build brand credibility, and boost customer engagement. However, successful blogging requires strategic planning and execution. Start with identifying your target audience....

Content Audit: Measuring the Effectiveness of Content

Content Audit: Measuring the Effectiveness of Content

A content audit is a comprehensive analysis of all the content on your website. It helps you evaluate the effectiveness of your content marketing efforts, understand what works for your audience, and identify opportunities for improvement. In a content audit, you'll...

How to Address Negative Feedback in Content Marketing

How to Address Negative Feedback in Content Marketing

Negative feedback is an inevitable part of doing business. Instead of fearing it, businesses should see it as a valuable tool for improvement and customer engagement. Addressing negative feedback promptly and professionally is crucial. An open, respectful response...

Collaborative Content Creation for Expanded Reach

Collaborative Content Creation for Expanded Reach

Collaborative content creation, also known as co-creation, can be a game changer for businesses looking to broaden their reach and engagement. By partnering with influencers, industry experts, or even customers, you can produce unique, authoritative content that...

A/B Testing in Email Marketing: A Starter Guide

A/B Testing in Email Marketing: A Starter Guide

A/B testing, also known as split testing, is an essential tactic in email marketing that allows you to make data-driven decisions and improve your campaign performance. The process involves creating two versions of an email—with one key difference—and sending them to...

AI for Personalised Email Marketing: A Primer

AI for Personalised Email Marketing: A Primer

Artificial Intelligence (AI) is revolutionising the way businesses approach email marketing, providing opportunities for personalization on a level previously unimaginable. AI can analyse vast amounts of data to understand individual subscribers' behaviours and...