AI for Personalised Email Marketing: A Primer

February 18, 2024

Artificial Intelligence (AI) is revolutionising the way businesses approach email marketing, providing opportunities for personalization on a level previously unimaginable.

AI can analyse vast amounts of data to understand individual subscribers’ behaviours and preferences. It can determine the best times to send emails to each subscriber, predict future consumer behaviour, suggest products based on browsing history, and even craft personalised email content.

Take segmentation, for instance. Traditionally, marketers segment their email lists manually based on basic demographic data. With AI, this process is not only automated but also enhanced with advanced behavioural and psychographic segmentation.

AI also powers predictive analytics. For example, it can predict which customers are likely to unsubscribe based on their engagement patterns, allowing you to intervene with targeted strategies.

Email marketing platforms like Mailchimp and Campaign Monitor are already integrating AI to help businesses deliver more relevant and personalised content.

Incorporating AI into your email marketing strategy can significantly increase your open rates, click-through rates, and conversions, making your email marketing efforts more efficient and effective. helps Australian businesses build brand, authority and reputation through Content Marketing.


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