by admin | Feb 21, 2024 | Email
A/B testing, also known as split testing, is an essential tactic in email marketing that allows you to make data-driven decisions and improve your campaign performance. The process involves creating two versions of an email—with one key difference—and sending them to...
by admin | Feb 18, 2024 | Email
Artificial Intelligence (AI) is revolutionising the way businesses approach email marketing, providing opportunities for personalization on a level previously unimaginable. AI can analyse vast amounts of data to understand individual subscribers’ behaviours and...
by admin | Jan 6, 2024 | Audio, Content Marketing, Email, Imagery, Search, SEO, Social Media, Text, Video
Content repurposing is a strategic approach that maximises your content’s reach and longevity by adapting it into different formats or for different platforms. It’s about squeezing every drop of value from your content. For instance, a blog post can be...
by admin | Nov 18, 2023 | Email
Diving into the world of Email Marketing Automation (EMA) can significantly bolster your business. EMA streamlines the process of sending targeted emails to your customer base. With thoughtful strategy and implementation, it can trigger a substantial boost in sales....
by admin | Sep 12, 2023 | Audio, Content Marketing, Email, Imagery, Search, SEO, Social Media, Text, Video
Want to turn your content into a sales-driving machine? Here’s how. First, know your audience. Understand their needs, concerns, and journey towards purchase. This informs the content you create. Second, provide value. Educational, informative content builds...
by admin | Aug 24, 2023 | Email, Text
Your email subject line is your first impression. Make it compelling, and your open rates can skyrocket. Be specific and relevant. Your subject line should give a clear idea of what the email contains. Personalization, like including the recipient’s name, can...
