Content Audit: Measuring the Effectiveness of Content

February 29, 2024

A content audit is a comprehensive analysis of all the content on your website. It helps you evaluate the effectiveness of your content marketing efforts, understand what works for your audience, and identify opportunities for improvement.

In a content audit, you’ll typically evaluate each piece of content based on metrics like page views, shares, comments, backlinks, and conversions. The aim is to understand what kind of content is resonating with your audience and driving your business goals.

Is your how-to content getting the most shares? Do your listicles drive the most traffic? Which topics have the highest conversion rates?

Besides identifying your best-performing content, a content audit can also reveal gaps in your content that you can fill to attract and engage more visitors. It can help you decide which content to update, repurpose, or remove.

Regular content audits—say, annually or biannually—can be incredibly valuable for guiding your content strategy and ensuring your efforts align with your business goals. By understanding what works and what doesn’t, you can focus your resources on creating content that delivers results. helps Australian businesses build brand, authority and reputation through Content Marketing.


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