Why Email Marketing Isn’t Dead

June 26, 2023

Despite the onslaught of new marketing channels, email marketing stands its ground as an indispensable tool for businesses. Why? Because it’s personal, direct, and delivers a high return on investment.

With email marketing, you can reach out to your customers in a place they visit every day – their inbox. It’s your chance to maintain an ongoing conversation, building a deeper relationship with your audience.

But to unlock the full potential of email marketing, it’s essential to understand that it’s not a one-size-fits-all channel. Personalisation is key. Segment your list, tailor your messages, and cater to individual interests. This can increase open rates by as much as 14%.

Email marketing also pairs well with other marketing strategies. For example, you can share your latest blog posts or YouTube videos in your newsletters. This way, you drive traffic to your other platforms, amplifying your reach.

Maximising your email marketing efforts is not just about sending emails, it’s about strengthening relationships.

Jibberjab.digital helps Australian businesses build brand, authority and reputation through Content Marketing.


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