How to Write Compelling Email Subject Lines

August 24, 2023

Your email subject line is your first impression. Make it compelling, and your open rates can skyrocket.

Be specific and relevant. Your subject line should give a clear idea of what the email contains. Personalization, like including the recipient’s name, can also boost engagement.

Create urgency or curiosity, but avoid clickbait. Misleading subject lines can harm your reputation.

Keep it short. Many people check emails on mobile, where long subject lines get cut off. Aim for under 50 characters.

Writing compelling email subject lines isn’t just about making a good first impression. It’s about enticing your audience to click and read more. helps Australian businesses build brand, authority and reputation through Content Marketing.


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