Content repurposing is a strategic approach that maximises your content’s reach and longevity by adapting it into different formats or for different platforms. It’s about squeezing every drop of value from your content.
For instance, a blog post can be repurposed into a podcast episode, an infographic, social media posts, or a series of email newsletters. This approach not only saves time and resources but also caters to different audience preferences.
Repurposing content also improves SEO. By presenting the same content in different ways, you’re increasing your opportunities to target relevant keywords and reach more people.
To start, identify your top-performing content—those pieces that resonated most with your audience. These make excellent candidates for repurposing.
Content repurposing is a win-win strategy—it extends your content’s shelf life and amplifies its reach. So, don’t just create. Repurpose.