Using Google Analytics to Inform Content Strategy

August 27, 2023

Google Analytics offers invaluable insights to inform your content strategy. It tells you what’s working, what’s not, and offers clues on why.

Check your top-performing content. What do they have in common? Identify these factors and replicate them in future content.

Next, look at your traffic sources. If a channel is driving substantial traffic, invest more in that channel. If another isn’t, consider why.

Lastly, examine user behaviour. Are users leaving quickly or not converting? This could indicate issues with user experience or content relevance.

Using Google Analytics to inform your content strategy isn’t just about analysing numbers. It’s about understanding your audience’s journey. helps Australian businesses build brand, authority and reputation through Content Marketing.


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