Understanding Instagram’s Algorithm for Success

January 21, 2024

Instagram’s algorithm can seem like a mystery, but understanding it is key to boosting your visibility and engagement on the platform.

The algorithm ranks content based on three main factors: interest, recency, and relationship. It predicts what content a user will care about most, based on their past behaviour. It prefers recent posts over older ones. And it prioritises posts from accounts a user interacts with frequently.

To optimise for interest, create engaging content that your audience loves. Use Instagram insights to understand what resonates with them.

For recency, post regularly and when your audience is most active. You can find this information in your account’s analytics.

And for relationship, encourage interaction. Ask questions, reply to comments, and engage with your followers’ content.

Instagram’s algorithm may be complex, but it’s not insurmountable. Understand it, work with it, and watch your Instagram success grow.

Jibberjab.digital helps Australian businesses build brand, authority and reputation through Content Marketing.


Ready to make your digital voice heard?

Contact us today for a free consultation and let’s discuss turning up the volume on your online presence.