The ROI of content marketing may not be immediate, but it’s substantial. Content marketing builds trust, boosts SEO, and generates leads—all critical to your bottom line.
To calculate ROI, define your content marketing goals and the metrics to track these goals. Then, measure the costs of your content marketing efforts.
Next, track your metrics over time. Remember, content marketing is a long game.
Lastly, compare your returns with your costs. Positive? Your content marketing is profitable. If not, reassess your strategy.
Understanding the ROI of content marketing isn’t just about measuring returns. It’s about recognising the long-term value of content marketing.