Tactics for Content Promotion on LinkedIn

October 18, 2023

As LinkedIn positions itself as a dominant business social network, strategic content promotion is crucial for your business growth. How can you make the most of LinkedIn? First, optimise your profile. Use industry keywords, relevant skills, and a professional photo. Next, post high-quality content regularly. Focus on your industry’s topics, trends, and issues to establish yourself as a thought leader.

Long-form posts, videos, infographics, and SlideShare presentations cater to different audience preferences and reach. Engage with your audience by responding to comments and asking open-ended questions. Use LinkedIn Analytics to understand what resonates with your audience, and tailor your content accordingly.

Don’t overlook LinkedIn’s groups. Join relevant ones and participate in discussions. Share your content, but balance it with valuable non-promotional discussions. Leverage LinkedIn’s Sponsored Content for wider reach, precisely targeting decision-makers. Incorporating these tactics will strategically boost your content promotion on LinkedIn, helping your brand reach untapped potential.

Jibberjab.digital helps Australian businesses build brand, authority and reputation through Content Marketing.


Ready to make your digital voice heard?

Contact us today for a free consultation and let’s discuss turning up the volume on your online presence.