Quality Vs Quantity: The Content Marketing Debate

August 21, 2023

The quality versus quantity debate in content marketing is age-old. The answer? It’s not either-or; it’s both, with a heavy lean towards quality.

Quantity matters because consistency is key in content marketing. Regular content keeps you top-of-mind and signals to search engines that your website is active.

But quality should never be compromised. High-quality content attracts and retains audience attention. It builds trust, boosts SEO, and generates leads.

So, strive for consistent high-quality content. If resources are limited, prioritise quality and find a sustainable frequency.

Balancing quality and quantity in content marketing isn’t just about producing content. It’s about delivering value consistently.

Jibberjab.digital helps Australian businesses build brand, authority and reputation through Content Marketing.


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