Promoting Your Podcast: Tips for Beginners

August 1, 2023

Dipping your toes into podcasting? Brilliant move. But how do you get the word out? Here’s a quick guide to podcast promotion for beginners.

First, leverage your existing platforms. Share the podcast on your website, social media channels, and email newsletters. Provide easy-to-share content for your audience, like quotes or audiograms.

Second, collaborate with guests. Invite interesting guests with their own following. Encourage them to share the podcast with their network.

Third, optimise for search. Use descriptive titles and keyword-rich descriptions. This can help your podcast appear in search results, increasing visibility.

Finally, submit your podcast to podcast directories like Apple Podcasts, Spotify, and Google Podcasts. The wider your reach, the larger your potential audience.

Promoting your podcast isn’t just about amplifying your voice. It’s about finding and engaging your audience. helps Australian businesses build brand, authority and reputation through Content Marketing.


Ready to make your digital voice heard?

Contact us today for a free consultation and let’s discuss turning up the volume on your online presence.