In today’s digital world, your online presence directly impacts your sales. And when it comes to local businesses, nothing beats the power of Google My Business (GMB).
An optimised GMB profile can significantly boost your visibility on Google Search and Maps. It can provide potential customers with vital information about your business, including your address, operating hours, and contact details.
However, to truly leverage GMB, you must go beyond the basics. Encourage your customers to leave reviews and respond to them promptly. Upload high-quality photos to give people a feel for your business. Use the ‘Posts’ feature to share updates or promote events.
Also, don’t overlook the ‘Insights’ section. It offers valuable data about how people are interacting with your profile, helping you adjust your strategy accordingly.
Optimising your GMB profile isn’t just about filling in information, it’s about maximising your local impact.