Instagram Exposure: The Power of Hashtags

September 27, 2023

With over a billion monthly active users, Instagram has become a vital platform for businesses. One way to boost your visibility on this crowded platform is through strategic use of hashtags.

Hashtags categorise content, making it discoverable to people who follow or search for those hashtags. By using relevant hashtags, you can extend your posts’ reach beyond your followers and tap into larger, interested communities.

However, effective hashtag use isn’t just about adding a string of popular words to your posts. It requires research and strategy. You need to find hashtags relevant to your niche, your content, and your audience. Using a mix of broad, popular hashtags and more specific, niche ones can help you maximise your reach without sacrificing relevance.

Avoid overuse of hashtags. Instagram allows up to 30 hashtags per post, but using too many can look spammy and may deter engagement.

In essence, leveraging hashtags for Instagram exposure isn’t just about increasing your reach—it’s about reaching the right people, increasing engagement, and building a strong, connected community around your brand. helps Australian businesses build brand, authority and reputation through Content Marketing.


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