How to Write an Engaging Blog Intro

January 27, 2024

The intro of your blog post can make or break reader engagement. It sets the tone for your post and entices readers to continue—or to click away.

A strong blog intro hooks the reader, provides value, and establishes your authority. To hook the reader, open with a compelling statement or an interesting fact. You could also pose a question or tell a story to pique interest.

Next, briefly outline what the reader will gain from the post. This ‘value proposition’ convinces the reader that your post is worth their time.

Finally, establish your authority. Why should the reader trust your insights? Briefly highlight your expertise or experience.

Remember, your intro is a promise of what’s to come. Make it enticing, valuable, and credible, and your readers are likely to stick around for more. helps Australian businesses build brand, authority and reputation through Content Marketing.


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