In recent years, businesses have observed a decline in their organic reach on Facebook due to changes in its algorithm. However, with a strategic approach, you can still connect with your audience without breaking the bank.
Creating quality content that encourages engagement is crucial. Facebook’s algorithm favours posts that spark conversations and meaningful interactions. So, instead of only promoting products or services, try sharing helpful tips, industry news, or thought-provoking questions that invite comments.
Engaging directly with your audience also helps. Respond to comments promptly and in a conversational tone to foster a sense of community.
Additionally, make use of Facebook’s features, like Live videos and Stories. According to Facebook, live videos get six times more interactions than regular videos. Meanwhile, Stories sit prominently at the top of the news feed, providing excellent visibility.
Scheduling your posts for optimal times can also increase your reach. Use Facebook’s Insights to understand when your audience is most active.
While paid advertising is undoubtedly effective, enhancing your organic reach on Facebook is still possible and valuable. By prioritising engagement and leveraging Facebook’s features, you can build a strong, organic connection with your audience.