How to Create a Content Calendar

August 18, 2023

A content calendar is an essential tool in content marketing. It helps organize your content, ensures consistency, and keeps your team aligned.

Start by identifying key dates relevant to your industry or audience. Then, brainstorm content ideas for these dates. Also, consider recurring content themes for consistency.

Once you have your content ideas, decide on their formats and platforms. A single idea can be a blog post, a series of tweets, and a short video.

Lastly, schedule your content. Balance your content types and topics to keep your audience engaged. Don’t forget to leave room for spontaneity.

Creating a content calendar isn’t just about planning. It’s about strategising your content for maximum impact. helps Australian businesses build brand, authority and reputation through Content Marketing.


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