Deciphering Facebook’s Algorithm for Greater Reach

November 27, 2023

Facebook’s algorithm can seem like a mystery. However, understanding how it works can significantly increase your content’s reach. The algorithm prioritises meaningful interactions—posts that generate more reactions, comments, and shares get more visibility.

To tap into this, create engaging content that encourages interaction. Ask questions, share useful tips, and post content that resonates with your audience’s interests and values. Use Facebook Insights to understand what kind of content your audience prefers.

Video content, especially live videos, tends to generate more engagement. Regular posting is also crucial, but don’t sacrifice quality for quantity. Remember, the goal is to foster genuine connections with your audience, and this is precisely what the Facebook algorithm rewards. helps Australian businesses build brand, authority and reputation through Content Marketing.


Ready to make your digital voice heard?

Contact us today for a free consultation and let’s discuss turning up the volume on your online presence.