Boosting Your Brand with Instagram Stories

June 26, 2023

Instagram has evolved into a vital marketing tool, and the addition of ‘Stories’ has opened up a new realm of possibilities. Brands are now able to share unfiltered, behind-the-scenes peeks into their world, creating a sense of authenticity that appeals to today’s discerning consumers.

Instagram Stories offer a unique opportunity to showcase your brand’s personality and culture. From showing the making of a product to sharing office shenanigans, these ephemeral snippets give customers a feeling of being a part of your journey.

Don’t be afraid to get creative. Use features like polls and questions to engage your audience, and stickers or filters to add a dash of fun. But remember, it’s not just about being entertaining – it’s about being relatable.

Stories also allow you to add links, which can drive traffic to your website or a specific product page. And with the ‘Highlights’ feature, you can keep your best Stories on your profile permanently.

Utilising Instagram Stories as a brand-building tool is not just about using a feature, it’s about forging a connection. helps Australian businesses build brand, authority and reputation through Content Marketing.


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Contact us today for a free consultation and let’s discuss turning up the volume on your online presence.