Running a successful blog requires a careful balance between evergreen and trending content. Evergreen topics, those that remain relevant over time, establish your authority and drive consistent traffic to your site. Trending topics, on the other hand, keep your content fresh, timely, and engaging.
Evergreen content serves as the backbone of your blog. These are your comprehensive guides, how-tos, and FAQs that provide lasting value. By investing in quality evergreen content, you’re building a library of resources that can continually attract and engage readers.
Trending content complements your evergreen content by tapping into current conversations and industry developments. This type of content shows that your brand is in tune with the market and ready to offer insights on the latest trends.
Striking the right balance requires understanding your audience and their needs. Analytics can provide insights into the types of content your audience values most. By incorporating both evergreen and trending topics into your content strategy, you can maintain audience interest while building a robust blog that stands the test of time.