The quality versus quantity debate in content marketing is age-old. The answer? It’s not either-or; it’s both, with a heavy lean towards quality.
Quantity matters because consistency is key in content marketing. Regular content keeps you top-of-mind and signals to search engines that your website is active.
But quality should never be compromised. High-quality content attracts and retains audience attention. It builds trust, boosts SEO, and generates leads.
So, strive for consistent high-quality content. If resources are limited, prioritise quality and find a sustainable frequency.
Balancing quality and quantity in content marketing isn’t just about producing content. It’s about delivering value consistently.